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  • Alexandra Bond Burnett

Writing about AI and being Human in Accounting

Back in May I wrote an article for Financial Accountant Magazine, on the positives AI and how it will help accountants to bring out their most human qualities.


You can read the article here.


The interesting this that came out of this was that accountants and bookkeepers alike commented on the freedom they've experienced from using automation in their practices, allowing them to forge high quality relationships in their practice.



How can businesses grow from 'being human?'


I've seen the lovely Will Farnell (The Digital Firm) speak a few times in the past year. He's incredibly down to earth and one of the early adopters of digital practice... in practice.


Will often reminds his audience that accountants and their clients used to be in it for the long haul, often being invited to weddings, christening, bat mitzvahs... all that big life stuff that also went a long way to build strong partnerships with local businesses.


Perhaps somewhere, with choice, and freedom we lost that connection. How many businesses stay with their bank/accountant/solicitor for life?


Now, I'm not saying that a life time relationship is the way to go... like any relationship its has to be beneficial to both parties, but it is interesting to think that AI won't take away accounting jobs - but will give back the relationships that fostered loyalty, trust and great business decisions.


For a recap on the article I mention 5 areas to highlight your human ability:


  1. Innovative thinking

  2. Vision

  3. Presentations and communication


Read the rest of the article here





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